Joanna Asplund, owner, and founder of JoJo + CoCo is a well-known stylist and fashion consultant in the Pacific Northwest. Her 20+ years of experience in the fashion and retail industry has earned her the reputation of being genuine and authentic in her styling approach. Contributing to her success, JoJo believes in fostering long-lasting relationships with her clients and customers. Her ability to relate on a more personnel level has earned her the trust and respect of many.

JoJo believes in taking a more practical approach to style. When styling clients she believes it’s important to share her philosophy of quality over quantity, sustainable fashion, purchase with a purpose, and always craft an image that fits the individual’s lifestyle. JoJo believes fashion doesn’t have to be hard. Her no pressure approach has also helped her gain the respect and trust of many of her clients. 

JoJo discovered her passion for fashion at the age of 19 when she became the youngest GM for one of the largest retailers in the U.S. Her experience has included working for both small and large retail stores, Director of Retail Sales for a major organization and Director of Business Development for other retail and service-based organizations. 

When asked what she loves most about her job she always replies with the same response, “That’s easy, it’s the long-lasting relationships I have established over the years with some amazing Women”.



A native of Clark County, Alicia wears multiple hats as a wife, bonus mama, dog mama, and entrepreneur. Beyond her involvement with Jojo+Coco, she serves as a Real Estate Broker in Washington and Oregon. Additionally, Alicia operates her own Styling Business, Alicia Nicole Style Co., where she provides clients with expert guidance in fashion, beauty, and home styling.

Alicia’s journey in the fashion industry began at Nordstrom, where she worked as a Personal Stylist at the Downtown Portland Location. Her love for style deepened after she was crowned Miss Washington in 2016 and placed 3rd runner-up in Miss America, serving the state of Washington for a year and being a spokeswoman for numerous organizations and businesses state and nationwide.

Alicia has a knack for blending current trends with timeless classics and is an advocate for helping clients create the perfect capsule wardrobe to fit their specific lifestyle. She also specializes in styling for special occasions, bringing her unique flair to enhance memorable moments for her clients.



My name is Becka Spooner and I am proud to say I am a Puyallup/Sumner local. I have two amazing kids and my husband is a 5th generation farmer here in the valley. Community is huge for us and being a part of the local Downtown Sumner family is so inspiring! 

I love fashion and it really is amazing to have the opportunity, as the manager of Jojo and Coco, to assist and be a part of people's lives and journeys. I have always loved putting pieces together, like a unique puzzle; A pop of color here, a monochromatic look there and everything in between!

Every woman is different, but we all want to feel our best. To me, styling a woman's wardrobe is the key to helping her inner confidence. Maybe it's stepping out of her comfort zone or maybe just getting those perfect capsule pieces. I want her to be her most confident self whether she's headed out to work, school or wherever life might take her. As my customer, I want you to enjoy your shopping experience, feel amazing in your outfit choices and go out there and conquer the world!

Next time you're in Downtown Sumner I'd love for you to drop by and say hello, I look forward to helping you find your perfect pieces!



Hello - My name is Pat Hagen. I live in Ridgefield, WA. I have been with Jojo & Coco at the Ridgefield location since their Grand Opening in June 2023.  I have been in the women's retail clothing business for over 20 years. My "passion for fashion" has been a fun and rewarding journey. Most of the knowledge I gained as a stylist/wardrobe consultant, has been on the job. I worked with 2 large women's clothing stores and three smaller women's clothing boutiques.I would describe my fashion style as "diversified".  Women's fashion evolves from year to year.  I've learned how to "pivot" in order to keep up with what is current and trending in the industry.  Therefore, if your look is classic, fashion forward, tailored, or casually smart, I've got you covered.  I love a styling challenge.  Whether you are looking for a few new pieces to add to your existing wardrobe or a complete new "refresh", I can help you find the perfect additions to your wardrobe.



Hi! I’m Alize - Manager of the JJ + CC Ridgefield location. You can either find me snuggled up at home or being out and about being social with my friends. Either way I’m looking to dress for comfort while remaining stylish. Over the years finding my groove has come down to remembering some key rules. Some of my favorite styling tips are tried and true timeless guidelines. Don’t be afraid to go monochromatic, invest in great basics, and keep an outfit ‘rolodex’. Accessories are one of my absolute favorite ways to dress an outfit up or down, I truly believe we should never underestimate the power of accessorizing. I am also a huge believer in making your wardrobe work for what your actual day to day looks like. 

As someone who grew up with a body type considered to be curvier and bustier as I have gotten older I have really embraced dressing for my body. In the process I have embraced how fun it can be to find more unique pieces and express individuality. As a JoJo + CoCo stylist that’s exactly the same experience you will receive working with me in our appointments. I can’t wait to embark on this journey together!